Adidas

A New York Times report details the technology behind the custom Adidas cleats made for young American soccer star Cavan Sullivan. The process involves detailed foot scans, algorithm-driven design and 3D printing to tailor the boots precisely to his feet. The story is drawing attention for showing how elite soccer equipment is becoming highly personalized through engineering.

Cavan Sullivan, the teenage American soccer prodigy, is wearing custom Adidas cleats made through a process of foot scans, algorithms and 3D printing, according to reporting by The New York Times. The story details how technology is being used to tailor boots to an individual player's feet, a notable step in sports equipment personalisation for a rising young talent.