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Advertising Standards Authority
Trends
- 1UK Advertising Watchdog Flags Health Claim Breaches by Food Brands●ASA calls out health claim breaches as food brands become function focused
The UK Advertising Standards Authority has highlighted breaches of health-claim rules as more food brands market products with functional health benefits. The regulator's intervention signals growing scrutiny of nutrition and wellness marketing, as companies increasingly promote added vitamins, probiotics and other functional ingredients in everyday foods.