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- 1Study: Only 2.2% of finance influencers hold professional credentials●Only 2.2% of financial content creators hold CFP, CFA or CPA credentials, study of 692 million views finds
A study analyzing 692 million views of financial content online has found that just 2.2% of the creators behind it hold recognized professional credentials such as CFP, CFA or CPA. The finding raises questions about the quality and reliability of the personal finance advice millions of people consume on social media, as uncredentialed voices dominate the space.