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California wine industry
Trends
- 1California Farmers Struggle to Sell Grapes as Wine Demand Drops●California farmers are struggling to sell grapes as demand for wine drops
California grape growers are finding it hard to sell their crops as American demand for wine continues to decline. Falling consumption, shifting drinking habits among younger consumers and oversupply have left many farmers with unsold grapes, prompting talk of vineyard removals and financial strain across the state's wine industry.