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Chiku
Trends
- 1
A children's entertainment channel has released a new episode centred on a character named Chiku, whose room is said to have a bad presence, prompting shocked reactions from young viewers and families. The content is in the vein of dramatic kids' storytelling rather than real news, and it is drawing large audiences under the fitness-and-kids content category.
- 2
A Hindi-language clip titled 'Chiku ki girlfriend aayi ghar' — roughly 'Chiku's girlfriend came home' — is drawing over a million likes, telling a family-friendly story about a character named Chiku whose girlfriend visits his house. The content sits in a children's/family entertainment space, and viewers are engaging heavily with the playful domestic storyline.