Clean Label Project

BIXBI Pet has extended its Clean Label Project certification to cover six of its cat kibble recipes, expanding the independent certification program beyond its existing products. The certification tests pet food for contaminants and purity standards. The announcement, distributed via PR Newswire, signals the company's push to position its cat food line as meeting third-party cleanliness benchmarks amid growing consumer scrutiny of pet food ingredients.

A new market report projects growth in the baking chocolate chips and morsels market through 2035, with demand fuelled by premium indulgence products and clean-label formulations. Industry analysts point to consumers seeking higher-quality ingredients and simpler labels as the main drivers shaping the category's outlook over the next decade.