Clean Label Project

BIXBI Pet has extended its Clean Label Project certification to six of its cat kibble recipes, broadening the independent purity testing program it previously applied to its dog food line. The certification covers testing for contaminants and ingredient quality. The move highlights growing demand from pet owners for transparency and third-party verification in pet food products.

A new market report projects growth in the baking chocolate chips and morsels market through 2035, with demand fuelled by premium indulgence products and clean-label formulations. Industry analysts point to consumers seeking higher-quality ingredients and simpler labels as the main drivers shaping the category's outlook over the next decade.