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- 1When the mainstream colonises alternative culture●When mainstreaming colonize the things that work In alt-culture paths we have meany problems, one of them is the #mainst
A writer argues that mainstreaming 'colonises' the things that work in alternative and grassroots culture. The claim is that fringe and grassroots ideas get absorbed by the mainstream, stripped of their radical core, and repurposed to serve conventional interests. The post frames this as one of the core problems facing alt-culture movements today.