CrossFit

Hyrox, the fast-growing fitness racing series, is dealing with a public relations crisis as it challenges CrossFit's dominance of the multi-billion-dollar functional fitness market. Reporting links the controversy to Xenom and questions about how the brand is managing its image while courting the community CrossFit built. The story examines whether Hyrox can turn its rapid growth into lasting leadership of the sport.

A daily CrossFit-style training session has been shared, laying out a structured routine: a four-minute AMRAP warm-up of air squats, Cossack squats, scapular pull-ups and hollow rocks, followed by kip swings and low bar transition drills, then a ten-minute EMOM focused on low bar muscle-up progressions. It reflects the ongoing online practice of coaches and gyms posting daily workouts for members to follow.

A fitness enthusiast shared their workout of the day, featuring five sets of five back squats climbing from 50kg to 85kg, followed by intervals of ten squats at 70kg paired with maximum-calorie efforts on a bike ergometer. The session, described as deceptively tough despite looking manageable on the whiteboard, fits the broader trend of people documenting and comparing daily training routines online.

Hyrox, the fast-growing fitness racing series, is dealing with a public relations crisis as it competes for the multi-billion-dollar market long dominated by CrossFit. The report examines how the brand's handling of the controversy could shape its challenge to CrossFit's position in competitive fitness, where sponsorship dollars and community loyalty are at stake.

Black Hammer Nutrition has announced a collaboration with BOXROX, the fitness and CrossFit media outlet. Details of the partnership have not yet been made public, and it is unclear whether it covers product lines, event sponsorship or content. The news is circulating among fans of functional fitness, a community in which both brands are well known.