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Databricks

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    Databricks Pays $22.8 Million to Name Cal's Football Field●Databricks is Putting Its Name on Cal’s Football Field. The $22.8 Million Bet Is Much Bigger Than College Sports.✉newsBusinessStartups10 min ago

    Data analytics company Databricks is paying $22.8 million for naming rights to the University of California, Berkeley's football field. The deal is being framed as more than a sports marketing play: Databricks was founded by Berkeley alumni and professors, and the investment signals its deep ties to the campus and its ambition to recruit talent and boost its brand as it grows ahead of a potential public listing.

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