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Devlin Brown
Trends
- 1Why creatine remains the top fitness trend of 2026▼Devlin Brown at the water cooler | Why creatine remains the top fitness trend of 2026
Devlin Brown's water cooler column in Business Day examines why creatine has held its place as the leading fitness trend of 2026. The supplement, long favoured by athletes for strength and muscle gains, continues to draw mainstream attention for its wider health benefits. Fitness enthusiasts and commentators are weighing in on whether the hype around it is justified.