Florida Keys

Longboat Key, Florida, has begun testing artificial intelligence technology designed to measure foot traffic, according to local ABC affiliate reporting. The pilot would give the town data on visitor movement and activity patterns, a tool that could inform planning and business decisions. The news is drawing attention locally as communities weigh the benefits of AI-driven analytics against questions about privacy and surveillance.

Kara Franker, who leads the Visit Florida Keys & Key West tourism organisation, is discussing how artificial intelligence is reshaping the travel industry. Her comments form part of a broader industry conversation about how destination marketing bodies are adopting AI tools to reach and serve travellers. The interview was published by travel industry outlet PhocusWire.