K-Pop

BTS took home three prizes at the MTV Video Music Awards, including the top honor of Song of the Year. The K-pop group's sweep adds to a long run of American awards recognition, and fans worldwide are celebrating the result, with coverage highlighting the group's continued global dominance and South Korea's music industry reaching another milestone on the international stage.

RM, leader of the K-Pop group BTS, is sharing works from his personal art collection in a new exhibition at the San Francisco Museum of Modern Art titled 'RM x SFMOMA: Between You and Me.' The show pairs pieces the singer owns with works from the museum's collection, reflecting his well-known interest in visual art.

BTS member V has been named global brand ambassador for tech company Nothing, appearing in a campaign modeling the brand's new headphones. The announcement pairs the K-pop star with the London-based electronics firm known for its transparent designs. Fans are reacting enthusiastically to the collaboration, which adds to V's growing list of high-profile fashion and brand partnerships.

Tech brand Nothing has announced V of BTS as its new global ambassador while unveiling the Headphone (1) Pro, described as the company's most advanced over-ear headphones to date. The pairing of a major K-pop star with a flagship audio launch is drawing attention from both fans and tech audiences.

Williams Racing has announced a collaboration with TZUYU, the K-pop star best known as a member of the girl group TWICE. The motorsport team revealed the partnership in an announcement that immediately drew attention from both Formula 1 and K-pop audiences. Details of the collaboration, including whether it involves brand campaigns, race appearances or content projects, have not been widely reported yet.

The 2026 MTV Video Music Awards delivered a star-studded night, with Madonna, Sabrina Carpenter and Charli XCX teaming up for the opening performance. BLACKPINK's Lisa became the first K-pop solo artist to win Best Pop, tearing up during her acceptance speech. Nirvana's Dave Grohl, Krist Novoselic and Pat Smear reunited to accept the Video Vanguard Award, while Raye performed "Where Is My Husband!" and producers promised a fast-paced show.

Big Bang, the group credited with paving the way for K-pop's global rise before BTS and Blackpink, is back in the spotlight. Coverage notes the band's legacy as pioneers of the genre and the excitement around their return, with longtime fans and music commentators weighing in on what the comeback means for K-pop today.

SEVENTEEN member Jun has released the music video for his title track '9', featuring actress Isabella Leong. The release is drawing attention from K-pop and C-pop fans alike, as the pairing of the Chinese member of the Korean group with the Hong Kong-born actress marks a notable crossover. Korean entertainment outlets are covering the collaboration as part of Jun's solo activities.

Williams Racing has announced that K-Pop star TZUYU will record the official theme song for its collaboration with the anime series Dan Da Dan. The partnership between the Atlassian-sponsored Formula 1 team and the popular anime is being marked with the track, pairing motorsport with Japanese pop culture. Fans of both F1 and anime are reacting to the unusual crossover, which follows a broader trend of motorsport teams teaming up with entertainment brands to reach younger audiences.

Stray Kids have returned to the No. 1 position as their latest album avoids the steep second-week sales decline that typically follows major releases. According to Forbes, the South Korean group's album is defying the usual drop, holding strong where most chart-topping albums fall off quickly. Fans are celebrating the group's continued commercial dominance.

Saturday Night Live's newest cast members have crashed a K-Pop competition in a sketch that is drawing attention online. The bit puts the fresh recruits at the center of a parody of the K-Pop audition and talent-show format, a genre with a huge international fanbase. The sketch is circulating among entertainment viewers this week, with many reacting to the new cast members' breakout moment on the long-running NBC show.

Game Informer has highlighted a new playable tribute to KPop Demon Hunters, describing it as a love letter to the hit film. The project lets fans interact with the movie's world of K-pop idols turned demon slayers. Discussion is centred on how affectionately the game captures the film's style and music, with fans of the franchise welcoming the chance to engage with it beyond the screen.