search
LBB
Trends
- 1Study Finds Out-of-Home Ads Boost Media Fitness Signals by 88%▼Research Reveals Iconic Out of Home Delivers 88% Uplift in Media ‘Fitness Signals’ — LBB
New research highlighted by LBB reports that iconic out-of-home advertising delivers an 88% uplift in media 'fitness signals', a measure of how effectively advertising formats perform. The findings suggest large-format outdoor media significantly strengthens brand presence compared with other channels. The report is drawing attention from advertising and media professionals assessing where to allocate budgets.
- 2
Director Bugsy Steel has given an interview to Little Black Book (LBB) discussing what she calls the politics of directing. In the piece she examines the power dynamics, decision-making hierarchies and interpersonal negotiation involved on set. The feature is drawing attention within the advertising and film production community, where questions of authorship and on-set power remain closely debated.
- 3C Spire Turns iPhone 18 Pro Features Into a 'Unicorn Quest'▼C Spire Turns iPhone 18 Pro Features Into a ‘Unicorn Quest’ — LBB
US regional carrier C Spire has launched a campaign called 'Unicorn Quest' built around the features of the iPhone 18 Pro, according to advertising industry outlet Little Black Book. The work frames the phone's capabilities as a fantastical hunt, continuing C Spire's reputation for playful, creative Apple promotions.
- 4Quest Nutrition Launches Campaign About the Athlete in Everyone●Quest Nutrition Finds the Athlete Hiding in All of Us — LBB
Quest Nutrition has rolled out a new advertising campaign, covered by industry publication Little Black Book, built around the idea that an athlete exists inside everyone. The work frames everyday people as capable of athletic effort, positioning the brand's protein products as fuel for ordinary consumers rather than elite competitors. Details of the creative, agencies and markets involved have not been widely reported yet.