LBB

Quest Nutrition has launched a new campaign, covered by advertising publication LBB, built around the idea that an athlete hides inside everyone. The work taps into the brand's protein-bar positioning aimed at active lifestyles, framing everyday people as capable of athletic effort. Details on the campaign's creative execution and rollout remain limited in initial coverage.

Little Black Book, the creative advertising publication, has released a Radio LBB feature focused on video games. The instalment gathers industry voices and curated picks around gaming, reflecting the medium's growing pull on the advertising and creative world as brands court gamers and games increasingly shape popular culture and commercial storytelling.

Supreme Music has published an interview with composer Jonas Lay on industry publication Little Black Book, under the heading 'And What About Music?'. The piece appears to be part of a series of conversations with music makers in advertising, though the available details about what Lay discussed are limited to the headline.

US regional carrier C Spire has rolled out a new campaign called 'Unicorn Quest', built around the features of Apple's iPhone 18 Pro. The work, covered by advertising trade publication Little Black Book, frames the phone's capabilities as a hunt for a rare, almost mythical device. Details of the campaign's format and reach have not yet been widely reported.

ITG has been appointed as the global content partner for Merlin Entertainments, the company behind attractions such as Legoland and Madame Tussauds. The deal makes ITG responsible for creating content across Merlin's worldwide portfolio of entertainment brands, covering marketing and audience engagement on a global scale.