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Little Black Book
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- 1Quest Nutrition Launches Campaign About the Athlete in Everyone▼Quest Nutrition Finds the Athlete Hiding in All of Us — LBB
Quest Nutrition has rolled out a new advertising campaign, covered by industry publication Little Black Book, built around the idea that an athlete exists inside everyone. The work frames everyday people as capable of athletic effort, positioning the brand's protein products as fuel for ordinary consumers rather than elite competitors. Details of the creative, agencies and markets involved have not been widely reported yet.
- 2C Spire Turns iPhone 18 Pro Features Into a 'Unicorn Quest'▼C Spire Turns iPhone 18 Pro Features Into a ‘Unicorn Quest’ — LBB
US regional carrier C Spire has launched a campaign called 'Unicorn Quest' built around the features of the iPhone 18 Pro, according to advertising industry outlet Little Black Book. The work frames the phone's capabilities as a fantastical hunt, continuing C Spire's reputation for playful, creative Apple promotions.
- 3
Director Bugsy Steel has given an interview to Little Black Book (LBB) discussing what she calls the politics of directing. In the piece she examines the power dynamics, decision-making hierarchies and interpersonal negotiation involved on set. The feature is drawing attention within the advertising and film production community, where questions of authorship and on-set power remain closely debated.
- 4
Little Black Book, the creative advertising publication, has released a Radio LBB feature focused on video games. The instalment gathers industry voices and curated picks around gaming, reflecting the medium's growing pull on the advertising and creative world as brands court gamers and games increasingly shape popular culture and commercial storytelling.
- 5Supreme Music Interviews Composer Jonas Lay▼Supreme Music Asks Jonas Lay: And What About Music? — LBB
Supreme Music has published an interview with composer Jonas Lay on industry publication Little Black Book, under the heading 'And What About Music?'. The piece appears to be part of a series of conversations with music makers in advertising, though the available details about what Lay discussed are limited to the headline.