MMGY

New research from travel marketing firm MMGY indicates that Americans' intent to travel remains strong, but the US travel market is becoming increasingly divided, with different segments of travelers showing diverging behaviors and priorities. The findings are drawing attention across the travel industry as companies plan for the year ahead.

A new survey by travel marketing firm MMGY finds that American travelers are choosing to adjust their spending rather than abandon their trips altogether. Rather than canceling vacations, respondents say they are cutting costs in other ways, such as spending less on lodging, dining or activities. The findings suggest travel remains a priority for US consumers even as they manage tighter household budgets.