MarTech

Hypepotamus explores whether Atlanta's marketing technology startup scene is still producing new companies. The piece asks whether the city, once known for a strong pipeline of MarTech founders, continues to attract entrepreneurs and investors in the sector, or whether momentum has shifted toward other areas of tech.

Salesforce has acquired Listen Labs, a startup that uses artificial intelligence to conduct customer research. The deal, reported by MarTech, strengthens Salesforce's AI offering for understanding customer feedback at scale. It is the latest in a series of acquisitions by Salesforce as it pushes deeper into AI-powered tools for sales and service teams.