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Matilda Djerf

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    Djerf Avenue Opens Its First Store in New York City●Djerf Avenue Opens First Store in New York City✉newsBusinessRetail1 h ago

    Swedish fashion brand Djerf Avenue, founded by influencer Matilda Djerf, has opened its first physical store in New York City. The move marks the brand's step from online-only retail into brick-and-mortar, giving its international fanbase a first permanent physical location in the United States. Fashion industry watchers are following how the DTC label transitions to physical retail.