Moschino

Gucci and Moschino have put 'real people' rather than professional models at the centre of their Milan Fashion Week shows, with Vanity Fair describing it as the two faces of Milan. The move signals the houses' continuing turn toward authenticity and everyday identities in luxury fashion, and is drawing attention as one of the season's most talked-about casting choices.

Designers Loris Messina and Simone Rizzo have presented their first collection for Moschino, marking a new creative chapter for the Italian fashion house. The debut is drawing attention in fashion and luxury circles as observers assess how the pair will shape the brand's identity going forward.

Gucci and Moschino cast so-called real people, meaning non-professional models, in their runway shows at Milan Fashion Week. The move reflects a broader push among luxury fashion houses to make their catwalks look more diverse and relatable to everyday customers. The choice is drawing attention as a notable trend in how major Italian brands present their collections this season.