Mugler

FashionNetwork Japan reports that L'Oréal Professionnel uses Fashion Week as an experimental ground for new hair and beauty techniques, testing backstage looks before wider release. The piece ties into runway coverage involving houses such as Proenza Schouler and Thierry Mugler. Japanese fashion readers are sharing the article as the industry discusses how backstage experimentation shapes mainstream salon trends.

Mugler has presented its Spring 2027 collection, titled 'The Birds and the Bees'. Coverage of the show comes from fashion trade press, with the title suggesting an insect- and nature-inspired theme for the season's designs. Further details about the show, the designer behind it and the reaction to the collection remain limited at this stage.

Mugler presented its Spring 2027 ready-to-wear collection at a fashion show covered by Vogue. The Parisian house, famed for its sculptural and theatrical designs, used the runway to set out its vision for the season. Fashion audiences are reviewing the new collection as part of the ongoing ready-to-wear show season.

Lacoste showed a collection themed around red clay courts, leaning into the brand's tennis heritage, while Mugler presented a primal-inspired lineup during Paris Fashion Week. Both shows drew attention as standout moments of the season, with the tennis-inspired and animalistic directions seen as striking stylistic turns for the two French houses.