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Off-White
Trends
- 1
Off-White is widening the US retail distribution of its TIME watch collection, placing the fashion brand's timepiece line in more American stores. The move signals continued investment in Off-White's accessories business as the label grows its footprint in the US market under its current ownership.
- 2Off-White's 10x10 Creatives on Remixing Fashion's Codes▼Off-White’s 10x10 Creatives on Remixing Fashion’s Codes and Building Icons
Off-White is spotlighting its 10x10 Creatives, a group the fashion label highlights for reworking fashion's established codes and building new icons. According to Business of Fashion, the programme brings together emerging talent who reinterpret the brand's design language and cultural references. The feature frames the initiative as part of Off-White's effort to stay relevant by nurturing a new generation of creatives.