Playfly Sports

Wake Forest University Athletics has selected Playfly Sports as its new multimedia rights partner. The deal means Playfly will manage sponsorship, advertising and media rights for the Demon Deacons' athletic programs. Playfly already works with numerous college athletic departments across the United States, and the move adds Wake Forest to its growing portfolio of university partnerships.

The Atlantic 10 Conference has brought in Playfly Sports to handle ticket sales for its men's basketball tournament. The partnership means the media and sports marketing company will manage ticketing operations for one of college basketball's marquee conference championship events as the tournament season approaches.

Playfly Sports has posted a job opening for a General Manager position, shared via the Oregon School Activities Association's channels. The role suggests the sports marketing and media company is expanding or filling leadership within a local operation. Details on location, salary, and responsibilities were not included in the posting, and there is no indication yet of who might be under consideration.

The Atlantic 10 Conference has hired Playfly Sports to handle ticket sales for its men's basketball tournament, according to Sports Business Journal. The move outsources a core revenue function to a specialist agency as conferences look to maximize ticket income for postseason events.