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Pokemon
Trends
- 1
Twitch is drawing attention following a wave of industry news. New platform data shows how streamers drive game discovery for publishers, while Snickers has launched a campaign that turns Twitch chat into a hunger marketing mechanic. The platform remains a key channel for game promotion and experimental brand marketing, with Pokemon merch drops also fuelling cross-platform buzz.
- 2
Pokemon is celebrating its 30th anniversary, with special Celebration booster bundles and collector tins hitting stores. Fans have been camping outside shops to secure the anniversary products, and images of the merchandise are circulating widely online. The milestone has reignited nostalgia among longtime players and drawn attention to the franchise's enduring popularity three decades after its launch.