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Prada
Trends
- 1
Prada and Gucci are among the standout performers for retailers in Milan, according to a WWD report. The two Italian luxury houses are cited as hits for the city's retail sector, a sign of continued strength in luxury shopping in Milan. The report did not detail sales figures or the period covered.
- 2Bras Worn as Tops Take Over VMAs and Runways▼Bras Pretended to Be Tops at the V.M.A.s and on Fashion Week Runways https://www.nytimes.com/2026/09/27/style/vmas-bra-t
Bras worn as outerwear became a defining look at this year's Video Music Awards and across Fashion Week runways, including Prada's shows. The New York Times reports the trend as a deliberate styling choice, with lingerie pieces presented as finished tops rather than underpinnings. Fashion watchers are weighing in on whether the look signals a lasting shift or a fleeting red-carpet moment.
- 3Peta returns to the catwalk despite fashion's fur ban●Peta claimed victory when fashion stopped using fur - so why are they back hijacking catwalks?
Animal rights group Peta, which once declared victory after major fashion houses swore off fur, is again staging dramatic protests on runway shows. The Guardian examines why activists are back disrupting catwalks even as brands like Gucci, Prada and Burberry have dropped fur, suggesting the campaign has shifted targets and that activists believe the industry still has much to answer for.
- 4Celebrities Flock to Prada Spring/Summer 2027 Womenswear Show●Prada Guests at the Prada Spring/Summer 2027 Womenswear Fashion Show
Prada staged its Spring/Summer 2027 womenswear fashion show in Milan, drawing a high-profile guest list. The brand published footage of the arrivals, and the show is generating strong attention from fashion watchers discussing the collection and the celebrities in the front row.
- 5Gucci and Prada steal the show at Milan Fashion Week▼Luxury Briefing: Gucci and Prada give Milan Fashion Week something to talk about
Milan Fashion Week is drawing attention as Gucci and Prada deliver standout collections that dominate fashion-industry conversation. The two Italian houses, long the anchors of Milan's fashion calendar, are credited with giving the event its biggest talking points this season, with industry watchers and luxury brands closely following their new directions.
- 6Anne Hathaway Hailed Most Glamorous Expectant Mom▼It’s Official: Anne Hathaway Is the Most Glamorous Expectant Mom
Anne Hathaway is being celebrated as the most glamorous expectant mother, with fashion press highlighting her maternity style. The actress, known for red-carpet turns and roles in films like The Devil Wears Prada, continues drawing attention for her polished public appearances while pregnant. Coverage focuses on her elegant looks rather than details of the pregnancy itself, keeping the focus squarely on style.
- 7Dior, Furla, Prada, Coach and Burberry Lead a Busy Retail Week▼This Week in Retail: Dior Expands Miss Dior Pop-Ups, Furla Cinemania Revives the Lynette Bag in Milan, Prada Opens Hong Kong Boutique, Coach Brings Coach Play to Shenzhen, Burberry Marks 170 Years
Luxury brands rolled out a series of retail moves this week. Dior is expanding its Miss Dior pop-up stores, Furla launched its Cinemania campaign reviving the Lynette bag in Milan, and Prada opened a new boutique in Hong Kong. Coach brought its Coach Play concept to Shenzhen, while Burberry marked its 170th anniversary with celebratory activities.