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Procter & Gamble
Trends
- 1P&G Chief Questions Whether Brand Loyalty Survives Rising Prices●P.&G.'s Chief on Whether Brand Loyalty Is Enough When Prices Keep Climbing https://www.nytimes.com/2026/10/04/business/p
Procter & Gamble's chief executive Shailesh Jejurikar discusses whether consumers will stay loyal to its household brands as prices keep climbing. In an interview with the New York Times, he weighs the tension between continued price increases and the risk that shoppers trade down to cheaper store brands, a concern across the consumer goods sector as households push back on costs.
- 2P&G drops Braun IPL device claims after Italian antitrust probe●Procter & Gamble drops claims on Braun IPL device following Italian competition authority investigation
Procter & Gamble has withdrawn advertising claims for its Braun IPL hair removal device following an investigation by Italy's competition authority, the AGCM. The watchdog examined whether the marketing claims for the device were misleading. The company will no longer make the contested claims, resolving the regulator's concerns in a case with wider implications for beauty device advertising standards.