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Procter & Gamble
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- 1P&G Chief Questions Whether Brand Loyalty Survives Rising Prices●P.&G.'s Chief on Whether Brand Loyalty Is Enough When Prices Keep Climbing https://www.nytimes.com/2026/10/04/business/p
Procter & Gamble's chief executive Shailesh Jejurikar discusses whether consumers will stay loyal to its household brands as prices keep climbing. In an interview with the New York Times, he weighs the tension between continued price increases and the risk that shoppers trade down to cheaper store brands, a concern across the consumer goods sector as households push back on costs.