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Purple Group
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- 1Purple Group launches embedded finance division Hello Purple●Purple Group launches embedded finance division Hello Purple The group is packaging its own technology as an offering to
South African investment group Purple Group has launched Hello Purple, a new embedded finance division that will package the company's own technology and offer it to fintech developers. The move lets other businesses build Purple's financial infrastructure directly into their own products. The launch was reported by FinTech Futures and is being shared within banking and fintech circles as another sign of established financial firms moving into the embedded finance market.