Shopify

Shopify has opened its checkout system to browser-based AI agents, according to TechCrunch. The move means autonomous shopping assistants could complete purchases on merchants' stores on behalf of users, rather than only browsing. It signals a shift in e-commerce toward agentic commerce, where software agents search, select and pay for goods directly, raising questions about merchant control, fraud prevention and how retailers adapt to agent-driven traffic.

Shopify has launched new WebMCP tools that open its merchants' storefronts to AI agents, allowing automated assistants to browse, search and interact with online shops on behalf of users. The move positions Shopify at the center of the emerging agentic commerce trend, where shopping is increasingly mediated by AI rather than traditional web browsing. Retailers and developers are watching closely as it could reshape how consumers discover and buy products online.