Suntory

Japanese actor Takeuchi Ryoma is drawing attention for his work with Suntory's Kinmugi brand, which held a press event to promote its shift to a full beer formulation from October 1, when revised alcohol tax rules took effect in Japan. The campaign marks a notable change for the long-running low-malt beverage, and Takeuchi's involvement has put the actor among the day's most searched names in Japan.