Tim Cook

A report says Apple CEO John Ternus is planning job cuts as rising memory chip costs put pressure on the company's margins. The claim is circulating widely and drawing debate, partly because Tim Cook has long been Apple's chief executive, with Ternus instead leading hardware engineering and often named as a possible successor.

John Ternus, Apple's newly appointed chief executive, is reportedly doing things very differently from his predecessor Tim Cook. A piece in Ny Teknik highlights that a blunt piece of advice from Cook is said to have set the tone, with Ternus taking the opposite approach in several areas as he begins shaping his own leadership at the company.

Reports claim Tim Cook offered blunt advice to Apple's incoming chief executive, and that his guidance is already influencing how the company is being run. The comments touch on succession at the top of Apple, one of the world's most valuable companies, where any hint about leadership transition draws intense scrutiny from investors and the tech industry.