Travel Market Report

Alaska Airlines and Hawaiian Airlines have introduced Aurora and Leihōkū, new branding aimed at elevating the premium travel experience from curb to cabin. The announcement includes a new Premium Reserve cabin class and investments in the core guest experience across both carriers. Details of routes, seating and rollout timing have not yet been broadly reported, but the move signals the combined airline's push to compete for higher-paying premium travelers.

A new report highlights that older Americans are increasingly determined to keep traveling well into retirement, but practical challenges are making it harder. Issues such as mobility limits, health concerns, rising costs and fewer accessible services are complicating trips that this age group once took for granted. The piece explores how seniors and the travel industry are adapting to an aging population that refuses to stay home.