Triss

Svenska Spel is celebrating the 40th anniversary of its Triss scratch ticket, one of Sweden's best-known lottery products. The company is marking the jubilee with commemorative campaigns around the ticket, which has been part of Swedish popular culture since the 1980s and has made countless millionaires over the decades.

Swedish presenter Jenny Alversjö is drawing attention after Svenska Spel's televised Triss scratching segment, where a man named Erik scratched a ticket on behalf of his mother and won 2.5 million kronor live on air. The feel-good story of the family's surprise windfall is circulating widely in Sweden, with viewers reacting to the emotional TV moment and the big Triss prize.