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Vineyard
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- 1California Farmers Struggle to Sell Grapes as Wine Demand Falls●California farmers are struggling to sell grapes as demand for wine drops
California grape growers are struggling to find buyers as demand for wine continues to drop. Falling consumption, particularly among younger drinkers, is leaving farmers with unsold grapes and pressure to remove vineyards or switch crops. Growers say the slowdown is affecting wine regions across the state, adding to existing challenges from rising costs and oversupply in the wine market.