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- 1Amazon quietly acquires AI bracelet startup Bee●Amazon acquired Bee in 2025, its $49.99 AI bracelet took on $499 gadgets, now its wearable assistant is ge
Amazon acquired Bee, the startup behind a $49.99 AI bracelet that records conversations and offers wearable assistance, undercutting devices priced near $499. The deal, completed in 2025, brings the budget-friendly wearable assistant under Amazon's hardware umbrella, drawing attention to how the tech giant plans to integrate Bee's always-listening AI technology into its wider ecosystem of devices and services.