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frontier model makers
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- 1American Express bets on in-house AI to counter rivals▼With payment companies embracing frontier model makers' agentic artificial intelligence to enhance pitches to business c
Payment companies are increasingly adopting agentic artificial intelligence from frontier model makers to sharpen their sales pitches to business clients. American Express, however, is taking a different route, leaning on internal development to build its AI capabilities and compete with rivals that buy the technology externally. The strategy highlights a split in the payments industry over whether to partner with AI labs or build proprietary tools in-house.