grocers

Grocery retailer Ahold Delhaize is deploying artificial intelligence to improve its retail media business, the advertising operation that sells brands placement and insights across its stores and digital channels. According to Grocery Dive, the company is using AI tools to make its retail media offering more effective and data-driven. The move reflects a wider push among grocers to build retail media into a major profit stream.

Kroger has taken what Grocery Dive describes as a key step forward in connecting retail media creative to digital sales outcomes. The move would let the grocery giant's advertisers measure how ad creative drives online purchases, tightening the loop between media spend and sales results in Kroger's fast-growing retail media business.

A new study finds that almost half of grocery retailers are not making full use of retail media, the advertising business built on shopper data and store networks. The finding suggests many grocers are missing out on a fast-growing revenue stream as brands shift budgets toward retail media networks, leaving an opening for competitors who invest more aggressively.

Regional supermarket chain Big Y has appointed a retail technology professional as its new vice president of information technology. The move signals the grocer's continued investment in digital and IT capabilities as supermarkets modernize operations. Details of the appointee's background and start date have been reported by trade outlet Progressive Grocer.