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- 1Albertsons Companies is reimagining retail from the inside out▼How Albertsons Companies is reimagining retail from the inside out
Albertsons Companies, one of the largest grocery retailers in the United States, is drawing attention with a renewed focus on transforming its business from within. The story centers on how the company is rethinking its retail operations and strategy, a topic of interest as grocers adapt to shifting shopper habits and competitive pressure.
- 2Ahold Delhaize turns to AI to sharpen retail media▼How Ahold Delhaize is tapping AI to improve retail media
Ahold Delhaize, the Dutch-Belgian grocery group, is using artificial intelligence to improve its retail media business, according to Grocery Dive. The retailer is applying AI tools to make advertising on its digital platforms more targeted and effective, a growing revenue area for grocers as brands pay to reach shoppers through store data and apps.
- 3Kroger advances effort to link retail media creative with digital sales▼Kroger takes key step forward in tying retail media creative with digital sales
Kroger has taken what Grocery Dive describes as a key step forward in connecting retail media creative to digital sales outcomes. The move would let the grocery giant's advertisers measure how ad creative drives online purchases, tightening the loop between media spend and sales results in Kroger's fast-growing retail media business.
- 4Nearly half of grocers underusing retail media, study finds●Almost half of grocers are underutilizing retail media: study
A new study finds that almost half of grocery retailers are not making full use of retail media, the advertising business built on shopper data and store networks. The finding suggests many grocers are missing out on a fast-growing revenue stream as brands shift budgets toward retail media networks, leaving an opening for competitors who invest more aggressively.