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pharmaceutical industry
Trends
- 1EU Council adopts sweeping overhaul of pharmaceutical rules●‘Pharma package’: Council adopts new rules for a fairer and more competitive EU pharmaceutical sector
The Council of the European Union has adopted new legislation aimed at making the EU pharmaceutical sector fairer and more competitive. The so-called pharma package reforms the framework for medicines in the bloc, touching on access, availability and the attractiveness of Europe as a place to develop and produce drugs. It marks a major step in the EU's effort to modernise rules that have been in place for two decades.
- 2GLP-1 drugs shift from obesity medicine to lifestyle products▼Once described as obesity medicines for 'patients,' GLP-1s are increasingly lifestyle drugs for 'customers'
Drugs like Ozempic and Wegovy were originally developed and described as obesity treatments for patients with medical need, but they are increasingly marketed and used as lifestyle drugs for customers seeking cosmetic or wellness benefits. Commentators note this reframing raises questions about access for people with genuine medical need, pricing, and how the pharmaceutical industry positions these medicines.