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probiotics
Trends
- 1Supplements Market Set to Grow Through 2035 on Personalized Nutrition▼Supplements Market Forecast to 2035: Personalized Nutrition and Gut Health Drive Growth - News and Statistics
A new market forecast projects steady growth in the global dietary supplements industry through 2035, with personalized nutrition and gut health products cited as the main drivers. Analysts point to rising consumer interest in tailored vitamins, probiotics and microbiome-focused formulations as manufacturers expand offerings. Industry observers say the wellness trend and growing health awareness are reshaping demand across major markets.
- 2UK Advertising Watchdog Flags Health Claim Breaches by Food Brands●ASA calls out health claim breaches as food brands become function focused
The UK Advertising Standards Authority has highlighted breaches of health-claim rules as more food brands market products with functional health benefits. The regulator's intervention signals growing scrutiny of nutrition and wellness marketing, as companies increasingly promote added vitamins, probiotics and other functional ingredients in everyday foods.
- 3Functional Nutrition Gains Ground Across Asia's Ageing Population▼From Youth to Ageing: The Rise of Functional Nutrition in Asia
Reports highlight the growing functional nutrition sector in Asia, driven by demand from both young consumers seeking health-boosting products and older populations needing age-specific dietary support. Manufacturers are reformulating foods and beverages with added vitamins, probiotics and other functional ingredients to serve a market shaped by demographic change across the region.
- 4Ancient Nutrition Launches Strawberry Grass-Fed Multi Protein Powder▼Ancient Nutrition Grass Fed Multi Protein, Bone Broth, Whey, Strawberry | 26g Protein, Grass Fed Whey, Bone Broth, Collagen Peptides, Colostrum & Probiotics, Supports Joint & Gut Health, 15 Servings
Ancient Nutrition's Grass Fed Multi Protein in strawberry is being listed at Whole Foods Market. Each serving provides 26 grams of protein from grass-fed whey, bone broth, collagen peptides, colostrum and probiotics, and is marketed as supporting joint and gut health, with 15 servings per container. The product reflects continued consumer demand for multi-source, functional protein supplements.
- 5Plug & Play targets nutrition for GLP-1 drug users▼Plug & Play eyes GLP-1 companion nutrition as microbiome’s next frontier
Startup accelerator Plug & Play is turning its attention to companion nutrition for people taking GLP-1 weight-loss and diabetes drugs, framing it as the next frontier for the microbiome sector. The idea is that patients on medications like Ozempic, who eat less, may need tailored probiotic and nutrient support to protect gut health and muscle mass while losing weight.
- 6Digestive health products see rising consumer demand▼The Digestive Health Renaissance: The Growing Demand for Gut Support
The gut health market is entering what industry observers call a renaissance, with demand for digestive support products growing steadily. Coverage highlights rising consumer interest in probiotics, fiber, and other gut-focused supplements as digestive wellness moves into the mainstream of nutrition trends. Manufacturers are responding with expanded product lines aimed at supporting digestive health.
- 7
Food & Wine is comparing yogurt and kefir, two fermented dairy staples often praised for supporting gut health, to determine which offers more probiotics and protein. The comparison breaks down their nutritional profiles, bacterial content, and how each fits into a healthy diet, helping readers decide which fermented food best suits their digestive and protein needs.
- 8Probiotics prevented coral bleaching in Red Sea heat wave, study finds●Probiotics prevented coral bleaching during a Red Sea heat wave: Study
A new study reports that applying probiotics to corals in the Red Sea prevented bleaching during a heat wave, offering a potential tool to protect reefs as marine heat waves grow more frequent. Researchers say the beneficial bacteria boosted coral resilience under thermal stress. Conservationists are weighing whether such treatments could be scaled up for threatened reef systems worldwide.
- 9Probiotics science points to role in healthy ageing▼Discover the latest science on probiotics for healthy ageing: From longevity to quality of life
Nutraceutical Business Review highlights recent scientific research on probiotics and healthy ageing, covering findings that link gut microbiome health to longevity and quality of life in older adults. The piece points to growing industry and consumer interest in probiotic supplements as part of ageing well, though it reports no specific new study or product launch.