probiotics

A new market forecast projects steady growth in the global dietary supplements industry through 2035, with personalized nutrition and gut health products cited as the main drivers. Analysts point to rising consumer interest in tailored vitamins, probiotics and microbiome-focused formulations as manufacturers expand offerings. Industry observers say the wellness trend and growing health awareness are reshaping demand across major markets.

The UK Advertising Standards Authority has highlighted breaches of health-claim rules as more food brands market products with functional health benefits. The regulator's intervention signals growing scrutiny of nutrition and wellness marketing, as companies increasingly promote added vitamins, probiotics and other functional ingredients in everyday foods.

Reports highlight the growing functional nutrition sector in Asia, driven by demand from both young consumers seeking health-boosting products and older populations needing age-specific dietary support. Manufacturers are reformulating foods and beverages with added vitamins, probiotics and other functional ingredients to serve a market shaped by demographic change across the region.

Nutraceutical Business Review highlights recent scientific research on probiotics and healthy ageing, covering findings that link gut microbiome health to longevity and quality of life in older adults. The piece points to growing industry and consumer interest in probiotic supplements as part of ageing well, though it reports no specific new study or product launch.