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snowboarding
Trends
- 1Burton at 50 turns to streetwear and ChinaโBurton at 50: The snowboard icon sets its sights on streetwear and China
Snowboard brand Burton marks its 50th anniversary with plans to expand beyond snow sports into streetwear and the Chinese market. The Vermont-based company, long an icon of snowboarding culture, is seeking new growth as it positions its style-driven apparel for a broader lifestyle audience in Asia.
- 2Orlando Science Center Opens Extreme Sports ExhibitโผOrlando Science Center opens Extreme Sports: Beyond Human Limits exhibit
The Orlando Science Center has opened 'Extreme Sports: Beyond Human Limits,' a new interactive exhibit exploring the science behind extreme athletic feats. Visitors can learn how the human body and mind push past physical boundaries through hands-on displays covering sports like skydiving, rock climbing, and snowboarding. The exhibit is aimed at families and science enthusiasts across central Florida.
- 3Snowboarder Jibgurl Discusses Signature Line with ThirtyTwoโผJibgurl Talks Her Cats, Garden, and Signature Line with ThirtyTwo
Snowboarder Jibgurl, known for her jibbing style, has a signature line with boot and outerwear brand ThirtyTwo. In an interview with SNOWBOARDER Magazine, she talks about the collaboration alongside more personal topics, including her cats and her garden, giving fans a look at her life beyond snowboarding.
- 4FIS Climate Action Awards Winners Honoured in GenevaโผFIS Climate Action Awards Winners Celebrated in Geneva
The International Ski and Snowboard Federation celebrated the winners of its Climate Action Awards at a ceremony in Geneva. The awards recognise athletes, clubs and projects working to reduce the environmental footprint of winter sports. The event underscores the sport's growing focus on sustainability as warming winters put pressure on skiing and snowboarding worldwide.
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Canadian snowboarding star Mark McMorris has given a summer update, offering a look at how the multi-time Olympic and X Games medalist is spending the off-season ahead of the upcoming winter competition circuit. The check-in touches on his training and preparation as fans follow his comeback-year form and continued presence at the top of slopestyle and big air snowboarding.
- 6Howelsen Homecoming fundraiser to benefit Steamboat Winter Sports ClubโHowelsen Homecoming to raise funds for Winter Sports Club
A Howelsen Homecoming event is being organized to raise money for the Steamboat Springs Winter Sports Club, one of the oldest running ski clubs in the United States based at Howelsen Hill in Steamboat Springs, Colorado. The fundraiser highlights continued community support for youth winter sports programs, including skiing and snowboarding, at the historic hill.
- 7Olympic Slalom Snowboarder Dodges Squirrel On CourseโWATCH: Olympic Slalom Snowboarder Dodges Squirrel (Barely)
An Olympic slalom snowboarder had an unexpected obstacle mid-run when a squirrel crossed the course, forcing the athlete to swerve at speed to avoid hitting the small animal. Footage of the near-miss is being shared widely, with viewers amused and relieved that both the rider and the squirrel escaped injury.
- 8BOA Technology Expands PerformFit Wrap System to Snowboard BootsโBOA Technology Expands BOA PerformFit Wrap Solutions in Snowboard Boot
BOA Technology has announced an expansion of its BOA PerformFit Wrap solutions into snowboard boots, broadening the reach of its dial-based fit system beyond cycling and running footwear. The move gives snowboard brands another closure option aimed at improving heel hold and adjustable fit on the mountain. The outdoor industry press release drew limited immediate attention, but equipment makers and riders will be watching which boot brands adopt the system for the coming winter season.