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sports nutrition
Trends
- 1Optimum Nutrition launches multi-functional shakes●Optimum Nutrition unveils multi-functional shakes
Optimum Nutrition has unveiled a new line of multi-functional shakes, according to Food Business News. The product line is positioned to serve multiple nutrition needs in a single drink, expanding the brand's offering beyond its traditional sports supplements. Details on ingredients, pricing and availability have not yet been widely reported.
- 2Those Vegan Cowboys leads €1.3M animal-free casein project●Those Vegan Cowboys leads €1.3M project on animal-free casein for sports protein
Belgian food-tech company Those Vegan Cowboys is leading a €1.3 million project to develop animal-free casein, a milk protein, aimed at sports nutrition products. The funding will support producing casein without cows, using precision fermentation, offering athletes dairy-style protein with a lower environmental footprint.
- 3Applied Nutrition launches three-flavor Moment Bar▼Applied Nutrition launches its three-flavor Moment Bar
Sports nutrition brand Applied Nutrition has launched its Moment Bar, a protein snack available in three flavors. The company is expanding its product range beyond supplements into convenient snack formats, aiming to appeal to gym-goers and general health-conscious consumers alike.
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Belgian food-tech company Those Vegan Cowboys has been awarded a €1.3 million grant to develop sports nutrition products made without dairy from cows. The funding will support its work creating proteins through fermentation as an alternative to conventional whey. The company, known for pushing animal-free cheese and dairy innovation, says the grant will help it expand into the growing plant-based fitness nutrition market.
- 5Chartwells Higher Education Highlights Sports Nutrition Work▼From NFL Training Camps to Special Olympics: How Chartwells Higher Education Feeds Champions
Chartwells Higher Education is drawing attention for its food service work with elite athletes, spanning NFL training camps and the Special Olympics. The company says its programs provide tailored nutrition to help athletes at every level perform and compete, positioning campus dining operations as part of a broader effort to feed athletes considered champions both on and off the field.
- 6GNT to show creatine snacks with EXBERRY colours at SupplySide Global●GNT to showcase EXBERRY plant-based colours in creatine-infused snack concepts at SupplySide Global
GNT will present snack concepts combining creatine with EXBERRY colours derived from edible plants at SupplySide Global. The company aims to show how plant-based colouring can support functional foods as creatine moves beyond sports nutrition into mainstream snacking. Industry watchers see it as a sign of converging health, performance and clean-label trends in food formulation.