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supplement brands
Trends
- 1
Analysts project the global dietary supplements market will reach $324.9 billion by 2034, according to Nutraceutical Business Review. The forecast points to steady long-term growth in consumer demand for vitamins, minerals and other nutritional products, reinforcing the supplements sector's expansion over the coming decade.
- 2Optimum Nutrition launches multi-functional shakes●Optimum Nutrition unveils multi-functional shakes
Optimum Nutrition has unveiled a new line of multi-functional shakes, according to Food Business News. The product line is positioned to serve multiple nutrition needs in a single drink, expanding the brand's offering beyond its traditional sports supplements. Details on ingredients, pricing and availability have not yet been widely reported.
- 3Sports Dietitian Says 'Third-Party Tested' Labels Not Enough●"Third-Party Tested" Isn't Good Enough, Sports Dietitian Tells Supplement Brands
A sports dietitian is telling supplement brands that a 'third-party tested' claim on its own does not guarantee product quality or safety. The criticism, reported by industry publication Nutritional Outlook, argues that testing labels can be vague about which substances were checked, by whom, and to what standard. The comments add to ongoing scrutiny of certification practices in the sports nutrition industry.
- 4Applied Nutrition launches three-flavor Moment Bar●Applied Nutrition launches its three-flavor Moment Bar
Sports nutrition brand Applied Nutrition has launched its Moment Bar, a protein snack available in three flavors. The company is expanding its product range beyond supplements into convenient snack formats, aiming to appeal to gym-goers and general health-conscious consumers alike.
- 5TWP Nutrition Adds Four New Hydra-Plenish Electrolyte Flavors▼Electrolyte Hydration Powder Flavors: TWP Nutrition Adds Four New Hydra-Plenish Flavors
TWP Nutrition has expanded its Hydra-Plenish electrolyte hydration powder line with four new flavors. The company says the additions give consumers more variety in its hydration-focused supplement range, which is aimed at people looking to replenish electrolytes after exercise or during hot weather. Flavor innovation remains a key way supplement brands compete for loyalty in the crowded hydration powder market.