supplement brands

Nutritional Outlook explores what the label "clean" actually means in sports nutrition, examining both ingredient sourcing and manufacturing practices. The industry publication argues the term lacks a standard definition, leaving brands to define it themselves and consumers to navigate vague claims on supplements such as protein powders and pre-workout products. The piece looks at how manufacturers can substantiate clean-label promises.

Optimum Nutrition has launched a new line of multi-functional shakes, according to Food Business News. The products are designed to serve several nutritional purposes in one serving, expanding the brand's offering beyond traditional sports supplements. Details on ingredients, pricing and availability have not been widely reported yet.

A new analysis argues that supplement and product formulation for perimenopause is being held back by a 'kitchen sink' approach, in which makers throw many ingredients together rather than targeting the specific hormonal and nutritional needs of women in this life stage. The piece, published by trade outlet Nutritional Outlook, is aimed at nutrition industry formulators and highlights common pitfalls in developing perimenopause products.

Nutritional Outlook argues that topical and ingestible skincare should not be seen as rivals, since the future of beauty lies in combining both approaches. The piece examines how topical products address the skin's surface while supplements work from within, and suggests brands and consumers will increasingly pair the two for better results.

Supplement brand Smidge has introduced a nutrition bundle combining five supplements into a single daily routine, aimed at people taking GLP-1 weight-loss medications. The concept targets nutritional gaps reported by users of drugs like Ozempic and Wegovy, who often eat less and may miss key nutrients. It reflects a broader wave of products being marketed to the fast-growing GLP-1 user base.

Sports nutrition brand Applied Nutrition has launched its Moment Bar, a protein snack available in three flavors. The release adds to the company's growing range of supplements and convenience products aimed at gym-goers and health-conscious consumers. Details on pricing and full nutritional information have not yet been widely reported.

Supplement brand OCD Nutrition has expanded its Headshot line into three ready-to-drink products. The move extends the range beyond its original format, giving consumers convenient on-the-go options under an established name. Details on flavors, ingredients and availability have not yet been widely reported, and reaction from the fitness and nutrition community is still limited.

Supplement brand Raw Nutrition and fitness influencer Sam Sulek have unveiled a new Winterberry series, a seasonal product line revealed through fitness industry coverage. The collaboration extends Sulek's partnership with the brand, which has built a large following among young gym-goers. Fans of the bodybuilder and supplement watchers are responding to the announcement as the holiday-season range goes public.

Wellness brand OLLY has announced Mochi Bites, a new product it describes as a first-of-its-kind format combining its science-backed supplement approach with a mochi-style bite. The announcement, made via press release, offers little detail beyond the launch itself. The novelty of the format and OLLY's profile in the wellness space are drawing attention to the release.

Sports nutrition brand Betancourt Nutrition is planning a comeback, with its pre-workout B-NOX product leading the return, scheduled for January 2027. The announcement, picked up by supplement industry coverage, signals the company intends to re-enter the market with a revamped version of one of its best-known products. Details on the reformulation or distribution plans remain limited.

Industry analysts say the nutricosmetics sector is heading toward multifunctional products that combine beauty and health benefits, with gut microbiome innovation seen as a key growth area. The outlook suggests consumers increasingly want supplements that deliver skin, hair and wellness results at once, pushing brands to invest in microbiome-based formulations and ingredient science.