supplement brands

Supplement company Smidge has introduced a companion bundle aimed at people using GLP-1 weight-loss medications. The product is formulated to support digestion and nutrient intake, two areas of concern for patients on GLP-1 drugs who often experience reduced appetite and gastrointestinal side effects. The launch reflects a wider wave of supplement brands tailoring products to the fast-growing market of GLP-1 users.

Wellness brand Smidge has introduced a nutrition bundle designed for people taking GLP-1 weight-loss medications. The package combines five supplements into a single daily routine, aiming to address the nutrient gaps that can come with reduced appetite while on these drugs. It reflects a growing market for products tailored to users of medications like Ozempic and Wegovy.

Sports nutrition brand Applied Nutrition has launched its Moment Bar, a protein snack available in three flavors. The release adds to the company's growing range of supplements and convenience products aimed at gym-goers and health-conscious consumers. Details on pricing and full nutritional information have not yet been widely reported.

Supplement brand Raw Nutrition and fitness influencer Sam Sulek have unveiled a new Winterberry series, a seasonal product line revealed through fitness industry coverage. The collaboration extends Sulek's partnership with the brand, which has built a large following among young gym-goers. Fans of the bodybuilder and supplement watchers are responding to the announcement as the holiday-season range goes public.

Industry analysts say the nutricosmetics sector is heading toward multifunctional products that combine beauty and health benefits, with gut microbiome innovation seen as a key growth area. The outlook suggests consumers increasingly want supplements that deliver skin, hair and wellness results at once, pushing brands to invest in microbiome-based formulations and ingredient science.