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supplement brands
Trends
- 1
Analysts project the global dietary supplements market will reach $324.9 billion by 2034, according to Nutraceutical Business Review. The forecast points to steady long-term growth in consumer demand for vitamins, minerals and other nutritional products, reinforcing the supplements sector's expansion over the coming decade.
- 2Nick Walker wins his first Mr. Olympia titleβΌMorphogen co-owner Nick Walker wins his first Mr. Olympia
Bodybuilder Nick Walker, co-owner of supplement brand Morphogen, has won his first Mr. Olympia title, bodybuilding's most prestigious championship. The victory marks the pinnacle of Walker's professional career and a major milestone for the brand he co-founded. Fans and industry watchers are congratulating him and debating what the win means for the future of the sport's top division.
- 3Quest Nutrition faces class action over health claimsβQuest Nutrition misleadingly promotes its products as healthy, a new class action lawsuit alleges.
A new class action lawsuit alleges that Quest Nutrition has misleadingly marketed its products as healthy. The complaint targets the company's health-focused branding and claims made about its nutrition products. The case puts scrutiny on how food and supplement companies label and advertise their goods, and whether such marketing practices mislead consumers seeking healthier options.
- 4Sports Dietitian Says 'Third-Party Tested' Labels Not EnoughβΌ"Third-Party Tested" Isn't Good Enough, Sports Dietitian Tells Supplement Brands
A sports dietitian is telling supplement brands that a 'third-party tested' claim on its own does not guarantee product quality or safety. The criticism, reported by industry publication Nutritional Outlook, argues that testing labels can be vague about which substances were checked, by whom, and to what standard. The comments add to ongoing scrutiny of certification practices in the sports nutrition industry.
- 5
Optimum Nutrition has launched a new line of multi-functional shakes, according to Food Business News. The products are designed to serve several nutritional purposes in one serving, expanding the brand's offering beyond traditional sports supplements. Details on ingredients, pricing and availability have not been widely reported yet.
- 6Ghost's New Costco Variety Pack: Fans Split on FlavorsβΌGhostβs New Costco Variety Pack: Fans Split on Flavors
Energy drink brand Ghost has launched a variety pack at Costco, and consumer reaction is divided. Some fans are pleased to see a mix of flavors sold together in bulk at the warehouse retailer, while others are unimpressed with the flavor selection included in the pack, with debate playing out across fitness and supplement communities.
- 7Applied Nutrition launches three-flavor Moment BarβΌApplied Nutrition launches its three-flavor Moment Bar
Sports nutrition brand Applied Nutrition has launched its Moment Bar, a protein snack available in three flavors. The release adds to the company's growing range of supplements and convenience products aimed at gym-goers and health-conscious consumers. Details on pricing and full nutritional information have not yet been widely reported.
- 8Skincare's Future: Topicals and Ingestibles TogetherβΌTopical vs. Ingestible Skincare: Why the Future Is Both
Nutritional Outlook argues that topical and ingestible skincare should not be seen as rivals, since the future of beauty lies in combining both approaches. The piece examines how topical products address the skin's surface while supplements work from within, and suggests brands and consumers will increasingly pair the two for better results.
- 9Smidge Launches Five-in-One Supplement Routine for GLP-1 UsersβΌGLP-1 Nutrition Bundles: Smidge Combines Five Supplements into One Routine
Supplement brand Smidge has introduced a nutrition bundle combining five supplements into a single daily routine, aimed at people taking GLP-1 weight-loss medications. The concept targets nutritional gaps reported by users of drugs like Ozempic and Wegovy, who often eat less and may miss key nutrients. It reflects a broader wave of products being marketed to the fast-growing GLP-1 user base.
- 10Raw Nutrition and Sam Sulek launch Winterberry seriesβΌRaw Nutrition and Sam Sulek reveal a Winterberry series
Supplement brand Raw Nutrition and fitness influencer Sam Sulek have unveiled a new Winterberry series, a seasonal product line revealed through fitness industry coverage. The collaboration extends Sulek's partnership with the brand, which has built a large following among young gym-goers. Fans of the bodybuilder and supplement watchers are responding to the announcement as the holiday-season range goes public.
- 11Youth Sports Nutrition Maker Cizzle Brands More Than Doubles RevenueβYouth Sports Nutrition Maker Cizzle Brands More Than Doubles Revenue in Two Years
Cizzle Brands, a company making nutrition products for young athletes, has reportedly more than doubled its revenue over the past two years. The growth highlights rising demand in the youth sports nutrition market, as families and sports programs spend more on supplements and performance products for children and teens.
- 12TWP Nutrition Adds Four New Hydra-Plenish Electrolyte FlavorsβΌElectrolyte Hydration Powder Flavors: TWP Nutrition Adds Four New Hydra-Plenish Flavors
TWP Nutrition has expanded its Hydra-Plenish electrolyte hydration powder line with four new flavors. The company says the additions give consumers more variety in its hydration-focused supplement range, which is aimed at people looking to replenish electrolytes after exercise or during hot weather. Flavor innovation remains a key way supplement brands compete for loyalty in the crowded hydration powder market.
- 13Betancourt Nutrition to relaunch with B-NOX in January 2027βBetancourt Nutrition plans its B-NOX-led return for January 2027
Sports nutrition brand Betancourt Nutrition is planning a comeback, with its pre-workout B-NOX product leading the return, scheduled for January 2027. The announcement, picked up by supplement industry coverage, signals the company intends to re-enter the market with a revamped version of one of its best-known products. Details on the reformulation or distribution plans remain limited.
- 14Nutricosmetics Industry Looks to Multifunctional Products and Microbiome ScienceβThe Future of Nutricosmetics Is Multifunctional Products and Microbiome Innovation
Industry analysts say the nutricosmetics sector is heading toward multifunctional products that combine beauty and health benefits, with gut microbiome innovation seen as a key growth area. The outlook suggests consumers increasingly want supplements that deliver skin, hair and wellness results at once, pushing brands to invest in microbiome-based formulations and ingredient science.