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supplement brands
Trends
- 1
Swisse, the vitamin and supplements brand, is running a 'Healthy Break' advertising campaign promoted through Chemist Warehouse in Australia. The campaign encourages people to take a moment for their health, tying the brand's wellness products to everyday breaks in the day. Viewers have been engaging heavily with the ad, driving discussion around the brand and its marketing push.
- 2Balchem to showcase branded nutrition ingredients at SupplySide Global 2026▼From clinical evidence to consumer demand: Balchem highlights the power of branded ingredients at SupplySide Global 2026
Ingredient maker Balchem says it will highlight how clinically backed, branded ingredients can bridge the gap between scientific evidence and consumer demand at SupplySide Global 2026. The company is positioning research-supported formulations as a way for supplement and food brands to win consumer trust and stand out in a crowded nutrition market.
- 3Ten-Minute Delivery Reshapes Fitness Brand Retail▼Ten-minute delivery changed what fitness brands can sell
Instant commerce platforms promising deliveries in ten minutes are changing how fitness brands sell their products. Items like protein bars, supplements, gym accessories and recovery goods can now be bought on impulse alongside groceries, pushing fitness companies to rethink packaging, pricing and product ranges for quick-commerce shelves. The shift turns fitness consumables into everyday convenience purchases rather than planned buys, and analysts say brands that adapt stand to capture a growing share of rapid-delivery sales.
- 4Rooted Owl adds senior vet advisor and head of Nutrition●Rooted Owl brings on senior vet advisor, head of Nutrition
Pet nutrition brand Rooted Owl has appointed a senior veterinary advisor and a head of Nutrition, strengthening its scientific and formulation leadership. The move, reported by Pet Food Processing, signals the company's push to bolster credibility and expertise in the competitive pet food and supplements market, where veterinary backing is increasingly seen as a key differentiator.
- 5Kourtney Kardashian's Weight Loss Attributed to Wellness Routine●Kourtney Kardashian Weight Loss: How Exercise, Nutrition and a Wellness-Focused Lifestyle Have Shaped Her Body Over the Years
Kourtney Kardashian's changing physique is back in the spotlight, with coverage crediting her transformation to consistent exercise, careful nutrition and a wellness-focused lifestyle maintained over the years. The reality star and founder of the lifestyle brand Poosh has long promoted supplement use, organic eating and fitness as part of her public image, and renewed attention is focused on how those habits have shaped her body.
- 6Gut Health Takes Center Stage in Nutrition Trends▼The Digestive Health Renaissance: The Growing Demand for Gut Support
Digestive health is emerging as a major focus in the nutrition industry, with growing consumer demand for gut-support products. Industry coverage points to a broader 'renaissance' in interest around gut health, driven by shoppers seeking supplements and foods that support digestion and overall wellbeing. Probiotics, prebiotics and related ingredients are increasingly central to product development in the sector.
- 7SuanNutra Relocates Lemon Verbena Cultivation to Valencia, Spain▼SuanNutra Moves Lemon Verbena Cultivation to Valencia, Spain, for Branded Ingredients
Ingredients supplier SuanNutra has moved its lemon verbena cultivation to Valencia, Spain, as part of a strategy to produce branded botanical ingredients. The shift aims to secure supply and quality control for lemon verbena extracts used in nutritional products. Industry coverage focuses on what the relocation means for the botanical ingredients supply chain and for buyers of branded plant-based supplements.
- 8RFI Ingredients to present NSR sustained-release technology at SupplySide Global 2026▼RFI Ingredients to showcase NSR sustained-release technology at SupplySide Global 2026
RFI Ingredients has announced it will showcase its NSR sustained-release technology at SupplySide Global 2026. The company says the technology is designed to deliver nutraceutical ingredients gradually, and the trade show appearance is intended to present the platform to supplement manufacturers and formulators. Details on specific formulations or partner brands have not yet been disclosed.