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weight loss industry
Trends
- 1Weight-loss jab maker's Vogue World sponsorship sparks concern▼‘It’s problematic’: concern as weight-loss jab maker sponsors Vogue World event
Novo Nordisk, the maker of weight-loss injection Wegovy, is sponsoring Vogue World, and the partnership is drawing criticism from commentators who call it problematic. Critics argue that having a pharmaceutical weight-loss brand fund a major fashion event risks glamorising slimming jabs and reinforcing harmful body-image pressures in an industry already criticised for promoting thinness.
- 2Smidge launches GLP-1 companion bundle for digestion and nutrients▼Smidge GLP-1 companion bundle for digestion & nutrients
Supplement company Smidge has introduced a companion bundle aimed at people using GLP-1 weight-loss medications. The product is formulated to support digestion and nutrient intake, two areas of concern for patients on GLP-1 drugs who often experience reduced appetite and gastrointestinal side effects. The launch reflects a wider wave of supplement brands tailoring products to the fast-growing market of GLP-1 users.
- 3Mental Health Becomes a Marketing Tool for Weight Loss●Mental Health Is Now a Marketing Tool for Weight Loss
The Atlantic reports that weight loss companies are increasingly framing their products around mental health and wellbeing, using therapy-adjacent language to sell slimming services and drugs. Critics argue this blurs the line between genuine psychological care and commercial marketing, raising concerns that serious mental health issues are being co-opted to promote weight loss products to vulnerable consumers.