A2O

Lee Soo-man, the founder of SM Entertainment behind BoA and TVXQ, is officially relaunching in South Korea with his new project A2O. His company unveiled both A2O SOUL and A2O LITE, debuting 24 male and female idols at once, a large-scale strategy drawing comparisons to his past group-building approach. Japanese media are covering why he chose such a big roster for his comeback.

Search interest in 'A2O Lite' has surfaced in Japan, alongside coverage of the A2O SOUL group on entertainment site Kstyle, which aggregates the latest news, photos and videos about the act. The exact nature of A2O Lite—whether a new release, subgroup or event—has not been confirmed in available coverage.

Lee Soo-man, the founder of SM Entertainment, has launched two new acts through his company A2O Entertainment: A2O Soul and A2O Lite. The debut draws attention because Lee pioneered the K-pop idol training system and is seen as testing a new model in the global music market. Coverage so far focuses on the lineup's introduction, with details about the members and their musical direction still limited.

A2O Entertainment, the company founded by SM Entertainment founder Lee Soo-man, is preparing to debut two new groups, A2O Soul and A2O Lite. The move signals a fresh push into global pop, with the K-pop pioneer building a new label and artist lineup after his departure from SM Entertainment.